"HERO HONDA LAUNCHES ALL NEW CBZ BIKE"

Hero Honda on Monday launched its 150-cc motorcycle CBZ.

The base variant of the new offering has been priced at Rs. 54,500 (ex-showroom Delhi). The self-start variant of CBZ X-treme has been priced at Rs. 56,500 (ex-showroom Delhi) and the company said both variants have disc brakes and alloy wheel as standard fitments.

Teams from Japan's Honda and Hero Honda have jointly developed the new model.

It is pertinent that the company had discontinued sale of the CBZ a few months ago.

Hero Honda also announced that the new `CBZ X-treme' would be followed by another offering in the premium segment sometime around the next fiscal.

"We expect to capture the top position in the premium segment with the new bike. We are also working on another bike in the premium segment,'' Hero Honda Managing Director Pawan Munjal told media persons after launching the new offerings.

Hero Honda, which sells another 150-cc model Achiever in the premium segment, plans to launch six new bikes this fiscal.

The company said the premium bike market, comprising 150-cc and above models, was around six lakh units or ten per cent of the total motorcycle market.

$Boopathi$, October 9, 2008