Canada e-Connect conference clearly showed video must be in your social media and e-marketing plan for your business and destination. Video allows you to showcase the experience and reviews by people on a medium used extensively in the global & connected world.
Rob Hughes, Manager, E-Strategies, Brewster, in his great presentation VacationsCanada.TV - A Strategic Canadian Business Case at Canada e-Connect, provided some excellent research on the use of video – 1) 563 million video viewers in 2008, to grow to 941 by 2013 (ABI Research), 2) US online video audience to grow to 190 by 2012, 88% of internet user population (e-Marketer), 3) In November 2008, US internet users viewed 12.7 billion online videos, up more than 33% in 2007 (comScore), 4) Up to 81% travel seekers – videos and photos influence decision (PhoCusWright), and 5) More than 50% of online videos are viewed by demographic s 35 & older (Burst Media). He also indicated a very successful campaign & great ROI with videos produced…on packaged trips & tours.
It was recommended by many presenters to Top 10 Things to do in Canada now that the Olympics are Over on this website. Amateur videos seemed to be the preference as they were considered more real than professional videos with helicopter & plane shots & actors. Remember to optimize your videos and tag them.
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